Canadian publication, Report on Business, has a tasty read on the marriage of VW and Porsche and how it will help -- or possibly hinder -- VW's attempt to kick Toyota from the #1 position. It's a long road ahead, and these are not two companies that have always gotten along with each other...
It's hard to say whether ownership by Porsche will help VW's North American, and global, ambitions. So far it looks like Porsche will benefit more than VW from the deal, one that seems driven by the European Union's proposed emissions standards. Because of their powerful engines, the Porsche sports cars and SUVs produce vast amounts of carbon dioxide. Re-engineering the engines to meet the new EU standards would be impossible, unless Porsche decided to reinvent itself as an econo-box maker. The solution is to buy a car maker - VW - with much lower carbon dioxide emissions. When the Porsches are rolled into the VW lineup, the average fleet emissions should fall to a level that will keep the EU's green police at bay.




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